tiptoe is a cosmetics brand that presents color beauty products like a childhood treasure box kept under the bed.

We create and share makeup that evokes a fragment of your childhood memories, yet feels perfectly at home when you pull it from your handbag on your way to work. With the hope of tinting everyday life in more beautiful hues, we offer a wide array of colors and textures — as a medium for each person to reflect on and express their own unique colors.

Softly, gently — we invite you to step into the everyday fantasy that tiptoe suggests.